Satisfied customers can lead to increased profits, yet creating satisfied customers is not as simple as lowering prices and offering incentives. Organisations must build relationships with their customers, understand their changing needs, increase their loyalty and anticipate the expectations of prospective customers.

This program is designed to help participants develop the knowledge and the skills required to maximise their performance and productivity as an Account Manager.

For a comprehensive program outline - please review

ACCOUNT MANAGEMENT SKILLS
CONTENT OVERVIEW
Level 1: Account analysis - a necessary step towards defining and selecting Key Accounts What is a key account Overview of account management The account planning process Developing profitable growth strategies Learn how to measure what potential business is in the account Developing account strategies (the impact of leverage)
Level 2: Planning Key Account activities Experience a sales oriented model for managing Key Account sales activities more effectively Understanding client experiences in Key Accounts The Key Account Relational Development Model Understand the active customer platform (brick walling your client) he critical role of Key Account Managers
Building long-term customer relationships and trust
Create best practice tipes and guidelines
DURATION: 2 Day Course
WHO SHOULD ATTEND
Customer Service = CS Consultant = C Business Development Manager = BDM Account Manager = AM Middle Manager = MM Senior Manager = SM	CS	C	BDM	AM	MM	SM